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      <image:title>Peter's Articles - “I Thought I'd Tried Everything to Grow My Business… Until I Realised What I Was Really Missing!” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - “I Thought I'd Tried Everything to Grow My Business… Until I Realised What I Was Really Missing!” - Make it stand out</image:title>
      <image:caption>Book your free call with your #1 Top Line Revenue Growth Specialist, Peter Strohkorb</image:caption>
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      <image:title>Peter's Articles - Are Outdated Sales Methods Killing Your Pipeline? Here's What To Do Instead… - Make it stand out</image:title>
      <image:caption>Dollarphotoclub_3001057 Two businesspeople comparing the size of their piggy banks :-)</image:caption>
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      <image:title>Peter's Articles - Are Outdated Sales Methods Killing Your Pipeline? Here's What To Do Instead… - Make it stand out</image:title>
      <image:caption>Your traditional sales funnel, established in 1898</image:caption>
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      <image:title>Peter's Articles - Are Outdated Sales Methods Killing Your Pipeline? Here's What To Do Instead… - Make it stand out</image:title>
      <image:caption>an unhappy customer</image:caption>
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      <image:title>Peter's Articles - Are Outdated Sales Methods Killing Your Pipeline? Here's What To Do Instead… - Make it stand out</image:title>
      <image:caption>a businessman shrugging is shoulders</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/db2a6f1d-607b-4697-b3cf-7ffad140cffd/PS+portrait+.jpg</image:loc>
      <image:title>Peter's Articles - Are Outdated Sales Methods Killing Your Pipeline? Here's What To Do Instead… - Make it stand out</image:title>
      <image:caption>Peter Strohkorb</image:caption>
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    <lastmod>2025-12-16</lastmod>
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      <image:title>Peter's Articles - How to Grow Revenue In Existing Accounts, Without Pushing, Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/the-10-selling-competencies-for-more-sales-now-are</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e0162b05-ef09-44c8-858e-a79789697575/businessperson_getting_an_idea.png</image:loc>
      <image:title>Peter's Articles - The 10 Selling Competencies For More Sales Right Now Are... - Make it stand out</image:title>
      <image:caption>a businessman having an idea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/db2a6f1d-607b-4697-b3cf-7ffad140cffd/PS+portrait+.jpg</image:loc>
      <image:title>Peter's Articles - The 10 Selling Competencies For More Sales Right Now Are... - Make it stand out</image:title>
      <image:caption>Peter Strohkorb, internationally acclaimed b2b sales growth advisor</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/sdrs-are-not-a-numbers-game</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1760683203272-NZY3C55MM0FHD46NOO0R/u5183322999_show_people_without_facial_hair_sitting_in_a_call_33397a61-8e44-40ca-bf86-2e411c04950c_3.png</image:loc>
      <image:title>Peter's Articles - Cold Calling Isn’t Dead. Here’s Your Solution… - Make it stand out</image:title>
      <image:caption>A team of SDRs bound and gagged, but looking at YOU!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/27824089-c282-40db-8f33-1df189d8dc20/chart+-+number+cold+calls+needed+for+one+sale.png</image:loc>
      <image:title>Peter's Articles - Cold Calling Isn’t Dead. Here’s Your Solution… - Make it stand out</image:title>
      <image:caption>The positive impact of smarter SDR engagements</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/db2a6f1d-607b-4697-b3cf-7ffad140cffd/PS+portrait+.jpg</image:loc>
      <image:title>Peter's Articles - Cold Calling Isn’t Dead. Here’s Your Solution… - Make it stand out</image:title>
      <image:caption>Book a call with Peter Strohkorb</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/why-lifting-the-middle-60-of-your-sales-team-outperforms-pushing-the-top-20</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/73fbd153-657f-455d-8b67-576789e2e342/Lifting_the_Middle_60_of_Your_Sales_Team.png</image:loc>
      <image:title>Peter's Articles - Why Lifting the Middle 60% of Your Sales Team Outperforms Pushing the Top 20% - Make it stand out</image:title>
      <image:caption>A sales rep standing on some building blocks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/how-to-teach-chatgpt-and-other-ais-about-you-conquer-the-new-frontier-in-b2b-brand-leadership</loc>
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    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b9f080ae-da13-4e6a-9975-70c4f4263224/a_businesswoman_on_a_stage.png</image:loc>
      <image:title>Peter's Articles - How to Teach ChatGPT (and Other AIs) About YOU! Conquer The New Frontier in B2B Brand Leadership. - Make it stand out</image:title>
      <image:caption>image by Peter Strohkorb and Midjourney of a business woman on a stage with adoring fans below her</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3374930b-e441-46b3-afde-b60505d66268/PS+portrait+lores.JPG</image:loc>
      <image:title>Peter's Articles - How to Teach ChatGPT (and Other AIs) About YOU! Conquer The New Frontier in B2B Brand Leadership. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/10-costly-mistakes-in-everyday-sales-engagements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6749510a-074b-4e25-86af-445234217ea8/a+leaky+sales+funnel.png</image:loc>
      <image:title>Peter's Articles - 10 Sales Funnel Mistakes That Are Hiding In Plain Sight. - Make it stand out</image:title>
      <image:caption>A broken sales funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f90395e3-8ea7-4a40-a001-68ca5e3e5ecc/modern+buyer-focused+sales+funnel+.png</image:loc>
      <image:title>Peter's Articles - 10 Sales Funnel Mistakes That Are Hiding In Plain Sight. - Make it stand out</image:title>
      <image:caption>The Buyer-Focused Sales Funnel for innovative businesses that want to grow their sales revenues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/ea5ba592-169d-4e3e-a074-505e01424318/PS+portrait+.jpg</image:loc>
      <image:title>Peter's Articles - 10 Sales Funnel Mistakes That Are Hiding In Plain Sight. - Make it stand out</image:title>
      <image:caption>Schedule a call with Peter Strohkorb</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/2337cc4d-94c8-4236-bebb-42375caa9135/10+critical+buyer+touch+points+cover.png</image:loc>
      <image:title>Peter's Articles - 10 Sales Funnel Mistakes That Are Hiding In Plain Sight. - Make it stand out</image:title>
      <image:caption>Take our Funnel Self-Assessment</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/business-owners-6-hard-to-hear-business-truths-you-need-to-know-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1747116804691-XDJ8OERCS6U5ALVCSQ1M/u5183322999_A_mirror_with_a_business_owners_reflection_lookin_45731a1c-c949-4c91-ba16-35a69e259455_2.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>The six business truths you need to know about</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/eb2529b5-06ff-432a-a638-4fea3d63cf6d/u5183322999_Create_a_realistic_image_of_a_fork_in_the_road_wi_92ce84d5-bbcb-46cb-93cf-7e437b8fa318_3.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>Indecision locks in your status quo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/d17cea36-d034-45ab-9cde-4561b3fdfebe/u5183322999_A_coin_flipping_in_mid-air_--profile_fjaof77_--st_a325f1ce-3e98-4068-a030-0259a77cd15f_0.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>flip a coin, if you must</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3c69767a-0841-4530-b3ae-344a14e383d3/u5183322999_fill_the_background_--ar_11_--profile_fjaof77_--s_a9aace4f-974e-44fc-b128-257400c1e018_3.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>don’t be the business bottle neck</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/0a433566-41e0-4a6b-ac50-ed79710bdf0a/u5183322999_A_Monopoly_board_with_money_next_to_a_luxury_ski__08cee802-77f7-43c3-9148-c2c8a480e391_3.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>business money is not personal money</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/196ef7c9-12b6-465e-9039-3d92410d3cb0/u5183322999_a_female_business_owners_feeling_ecstatic_happy_a_516eb72a-13e7-445d-b6fd-27f4e47af0f3_3.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>finally feeling free</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/77723293-0e58-4623-a4be-ea63df526e3c/u5183322999_A_clock_with_money_flying_out_symbolising_wasted__d4b90952-6b83-4254-b907-aafff018cf7a_2.png</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>don't waste time, or money</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/7a513e8a-fc88-4b92-9137-d6fe68b6c901/u5183322999_A_mirror_with_a_business_owners_reflection_lookin_45731a1c-c949-4c91-ba16-35a69e259455_2.jpg</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>now look into the mirror - what do you see…?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/ea5ba592-169d-4e3e-a074-505e01424318/PS+portrait+.jpg</image:loc>
      <image:title>Peter's Articles - The 6 Success Traps That No One Tells You About, But That Are Holding Your Business Back. - Make it stand out</image:title>
      <image:caption>book a private call with Peter Strohkorb</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/the-modern-sales-strategy-endorsed-by-salesforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/04d4875a-ac93-4865-882f-f26b0c408bca/PS+Salesforce+article+cover+9+sales+strategies.png</image:loc>
      <image:title>Peter's Articles - The Winning Sales Strategy That Salesforce Just Endorsed - Make it stand out</image:title>
      <image:caption>Peter Strohkorb’s Sales Article On Salesforce</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/ea5ba592-169d-4e3e-a074-505e01424318/PS+portrait+.jpg</image:loc>
      <image:title>Peter's Articles - The Winning Sales Strategy That Salesforce Just Endorsed - Make it stand out</image:title>
      <image:caption>Peter Strohkorb, international b2b sales consultant, expert and advisor</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/the-three-stages-of-building-trust-with-a-buyer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f5e89a1a-e379-40e2-884f-33d25204cac9/3+hurdles.png</image:loc>
      <image:title>Peter's Articles - Do You Know The Three Stages of Building Trust With Buyers? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/5c5b7d4d-f794-487f-a8b8-5f5d964740d5/Homepix%252BPhotography%252B%252B0128.jpg</image:loc>
      <image:title>Peter's Articles - Do You Know The Three Stages of Building Trust With Buyers? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/did-you-know-discounting-by-just-5-can-hurt-your-bottom-line-by-a-massive-50</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/385a88b8-2b85-4753-978d-0be3e651481b/a_businessman_looking_horryfied.png</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/9f008a9b-fed3-4ce1-a5be-9d4360f9b845/Cost+saving+model+-+base+case.jpg</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>based on “Managing Top-Line Computer Applications"; Stephen P. Hindman &amp; John J. Sviokla; Harvard Business School Publication # 9-192-098, rev 7/9/92</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/36ec0f85-04a8-4e22-a152-6a1bbdf95858/Cost+saving+model+-+direct+selling+expenses+.jpeg</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>based on “Managing Top-Line Computer Applications"; Stephen P. Hindman &amp; John J. Sviokla; Harvard Business School Publication # 9-192-098, rev 7/9/92</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1d5f73ae-ee7c-44d3-b500-e49f73c0845d/Cost+saving+model+-+lifting+revenues.jpeg</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>based on “Managing Top-Line Computer Applications"; Stephen P. Hindman &amp; John J. Sviokla; Harvard Business School Publication # 9-192-098, rev 7/9/92</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3c26eead-cb9c-4519-9d9c-575426e62472/Cost+saving+model+-+raising+price+.jpeg</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>based on “Managing Top-Line Computer Applications"; Stephen P. Hindman &amp; John J. Sviokla; Harvard Business School Publication # 9-192-098, rev 7/9/92</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1364d1d0-9c56-46b9-9c69-53c04ad4413d/Cost+saving+model+-+discounting.jpg</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>based on “Managing Top-Line Computer Applications"; Stephen P. Hindman &amp; John J. Sviokla; Harvard Business School Publication # 9-192-098, rev 7/9/92</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/c6179617-d31c-4055-a0f7-b7122651bfcc/assessment+form.png</image:loc>
      <image:title>Peter's Articles - Shock! Discounting Just 5% Can Hurt Your Bottom Line By a Massive 50%! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/do-you-have-an-effective-referral-selling-system-in-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/006037e5-a62b-4b0f-b2cc-9c909eef4991/happy+lady+shutterstock_2353012797+-+lores.jpg</image:loc>
      <image:title>Peter's Articles - The Secret to Effortless Sales Growth: Build a Referral Selling Machine - Your “How To” Guide. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/growing-business-within-the-same-account-the-land-and-expand-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-08</lastmod>
    <image:image>
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      <image:title>Peter's Articles - Growing Your Existing Accounts: Meet The "Land And Expand" Strategy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e1045d14-3250-4955-b92e-fe7871d38937/poor_man.jpg</image:loc>
      <image:title>Peter's Articles - Growing Your Existing Accounts: Meet The "Land And Expand" Strategy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1735875394720-KRIKCMEPAK2JC5RHVMCA/unsplash-image-jpHw8ndwJ_Q.jpg</image:loc>
      <image:title>Peter's Articles - Growing Your Existing Accounts: Meet The "Land And Expand" Strategy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1735876216130-XWELQDBXNREFJBTBK4KR/unsplash-image-3BfDXcn9sqM.jpg</image:loc>
      <image:title>Peter's Articles - Growing Your Existing Accounts: Meet The "Land And Expand" Strategy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f71c85da-f48d-47d1-b1f0-175379a1095c/two+business+people+meeting.png</image:loc>
      <image:title>Peter's Articles - Growing Your Existing Accounts: Meet The "Land And Expand" Strategy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/dacb7b37-fa91-4ef5-8d3f-b821b2c9db33/businessman+businesswoman+celebrating.png</image:loc>
      <image:title>Peter's Articles - Growing Your Existing Accounts: Meet The "Land And Expand" Strategy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/l8v74byerw1y31pw5xcbad13cge9er</loc>
    <changefreq>monthly</changefreq>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/so-your-sales-are-down-why-its-not-your-fault</loc>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e0d8ec92-4ff9-4c00-994d-c5f0a9db6b98/Take+the+test+.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/how-this-business-owner-doubled-his-valuation-in-just-a-few-months</loc>
    <changefreq>monthly</changefreq>
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      <image:title>Peter's Articles - How This Business Owner DOUBLED His Valuation in Just a Few Months. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f71c85da-f48d-47d1-b1f0-175379a1095c/two+business+people+meeting.png</image:loc>
      <image:title>Peter's Articles - How This Business Owner DOUBLED His Valuation in Just a Few Months. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b62605cd-2dc0-48e7-8af8-f04db9298ba1/hand+shake.png</image:loc>
      <image:title>Peter's Articles - How This Business Owner DOUBLED His Valuation in Just a Few Months. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/4-times-faster-sales-cycle</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-09-25</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - How This International CEO Accelerated His Team’s Sales Cycle: By 400% ! - Make it stand out</image:title>
      <image:caption>Despair</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/df89c7c1-62b4-4190-a50d-9df35f22e8f5/business+people+in+a+workshop.png</image:loc>
      <image:title>Peter's Articles - How This International CEO Accelerated His Team’s Sales Cycle: By 400% ! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/7fc6e243-d3ca-4493-a95e-eb51dc3b78ea/a+jubilant+sales+team.png</image:loc>
      <image:title>Peter's Articles - How This International CEO Accelerated His Team’s Sales Cycle: By 400% ! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/why-opening-is-the-new-closing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-22</lastmod>
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      <image:title>Peter's Articles - Why Opening Is The New Closing. - Make it stand out</image:title>
      <image:caption>Opening a car door, a metaphor for opening a new sales opportunity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1726790635154-NLDGOU0ZIQUB6JRENNL9/a+frustrated+buyer</image:loc>
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      <image:caption>a frustrated buyer</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - Why Opening Is The New Closing. - Make it stand out</image:title>
      <image:caption>Earning your prospect's trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1726790337867-FHI60DULVL7DT8O2AKGT/unsplash-image-ypyaaEf2ntM.jpg</image:loc>
      <image:title>Peter's Articles - Why Opening Is The New Closing. - Make it stand out</image:title>
      <image:caption>opening is the new closing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1726740535273-6X4KFRR83PZF8CML86JK/PS+w+roundtable+background+.png</image:loc>
      <image:title>Peter's Articles - Why Opening Is The New Closing. - Make it stand out</image:title>
      <image:caption>Contact Peter Strohkorb</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/do-you-have-what-it-takes</loc>
    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Despair</image:caption>
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      <image:title>Peter's Articles - This Engineering Services Business DOUBLED Its Sales Revenues In Just A Few Months. Here’s How They Did It. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1726737612337-06PD5VUB6AIQ7GEAGMQ8/unsplash-image-zeqWK0n5PNM.jpg</image:loc>
      <image:title>Peter's Articles - This Engineering Services Business DOUBLED Its Sales Revenues In Just A Few Months. Here’s How They Did It. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:caption>What are you looking to achieve?</image:caption>
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      <image:title>Peter's Articles - 4 Killer Sales Engagement Questions You Can Use Right Now. - Make it stand out</image:title>
      <image:caption>What’s been holding you back?</image:caption>
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      <image:title>Peter's Articles - 4 Killer Sales Engagement Questions You Can Use Right Now. - Make it stand out</image:title>
      <image:caption>What would it mean to you if you could get there sooner?</image:caption>
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      <image:title>Peter's Articles - 4 Killer Sales Engagement Questions You Can Use Right Now. - Make it stand out</image:title>
      <image:caption>Grab a confidential call with Peter Strohkorb</image:caption>
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    <lastmod>2025-01-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Buyers and Sellers are misaligned. Source: LinkedIn State Of Sales Report</image:caption>
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      <image:caption>The three maturity levels of sales enablement, illustrated by three balloons.</image:caption>
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      <image:caption>Peter Strohkorb pointing at the Peter Strohkorb Sales Advisory logo</image:caption>
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      <image:title>Peter's Articles - The 3 Maturity Levels Of Sales Enablement... Do You Have All Three? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb’s book: Smarketing - Sell Smarter, Not Harder</image:caption>
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      <image:title>Peter's Articles - The 3 Maturity Levels Of Sales Enablement... Do You Have All Three? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb’s free smarketing / sales enablement test</image:caption>
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      <image:title>Peter's Articles - The 3 Maturity Levels Of Sales Enablement... Do You Have All Three? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb</image:caption>
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      <image:title>Peter's Articles - The 3 Maturity Levels Of Sales Enablement... Do You Have All Three? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb Sales Advisory logo</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/prospect-engagement-do-you-leverage-lean-forward-moments</loc>
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    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
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      <image:caption>A Buyer, experiencing a Lean-Forward Moment.</image:caption>
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      <image:title>Peter's Articles - Prospecting The Modern Buyer: Are Your Reps Doing It Right? - Make it stand out</image:title>
      <image:caption>A buyer hearing a sales pitch.</image:caption>
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      <image:caption>A Buyer, leaning forward, ready to engage.</image:caption>
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      <image:caption>An example of a sales checklist.</image:caption>
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  </url>
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    <lastmod>2025-01-15</lastmod>
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      <image:caption>Selling is hard.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/happy-125th-birthday-sales-funnel</loc>
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      <image:caption>The 125 year old sales funnel</image:caption>
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      <image:title>Peter's Articles - Did You Know Your Daily Sales Revenue Now Hinges On A 125-Year-Old Selling Model? - Make it stand out</image:title>
      <image:caption>The old sales funnel from 1898</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f80a97b5-c6e4-42ad-b93f-079596d403aa/The+Buyer-Focused+Sales+Funnel+%283%29.jpg</image:loc>
      <image:title>Peter's Articles - Did You Know Your Daily Sales Revenue Now Hinges On A 125-Year-Old Selling Model? - Make it stand out</image:title>
      <image:caption>This is modern selling.</image:caption>
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      <image:title>Peter's Articles - Did You Know Your Daily Sales Revenue Now Hinges On A 125-Year-Old Selling Model? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-23</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - On Modern Sales Prospecting: Why Opening is now the new Closing. - Make it stand out</image:title>
      <image:caption>learn more…</image:caption>
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      <image:title>Peter's Articles - On Modern Sales Prospecting: Why Opening is now the new Closing. - Make it stand out</image:title>
      <image:caption>internationally acclaimed b2b sales growth advisor and consultant Peter Strohkorb</image:caption>
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  </url>
  <url>
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    <lastmod>2023-10-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/0ecd7ea7-aab1-4f30-bfc9-8283dcee52b0/Did%2BYou%2BKnow%2B1898.jpg</image:loc>
      <image:title>Peter's Articles - This Is Next Level Selling: Do You Have What It Takes? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e5d68e57-e2ed-4ea4-b53a-74e5447d1d62/mar-17-2020+the+revenue+funnel-01+%282%29.jpg</image:loc>
      <image:title>Peter's Articles - This Is Next Level Selling: Do You Have What It Takes? - Make it stand out</image:title>
      <image:caption>The old sales funnel that was first invented in 1898.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - This Is Next Level Selling: Do You Have What It Takes? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - This Is Next Level Selling: Do You Have What It Takes? - Make it stand out</image:title>
      <image:caption>A client logo with their brand promise.</image:caption>
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      <image:title>Peter's Articles - This Is Next Level Selling: Do You Have What It Takes? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1684882908019-UI9SXAK1YDKYNMQQBEM4/PS+online+call.png</image:loc>
      <image:title>Peter's Articles - This Is Next Level Selling: Do You Have What It Takes? - Make it stand out</image:title>
      <image:caption>Book a private Information Call with Peter Strohkorb</image:caption>
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  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/a-disheartening-trend-why-so-many-cros-are-failing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-26</lastmod>
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      <image:caption>Frustration</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - More And More CROs Are Failing. Why? - Make it stand out</image:title>
      <image:caption>out to sea alone, drowning</image:caption>
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      <image:title>Peter's Articles - More And More CROs Are Failing. Why? - Make it stand out</image:title>
      <image:caption>getting CRO setups right</image:caption>
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      <image:title>Peter's Articles - More And More CROs Are Failing. Why? - Make it stand out</image:title>
      <image:caption>the 5 CRO priorities</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/72614f9a-ec95-4284-b7f6-1f20737ab23f/Smarketing+book+front+cover.png</image:loc>
      <image:title>Peter's Articles - More And More CROs Are Failing. Why? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb’s book: Smarketing - Sell Smarter, Not Harder.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - More And More CROs Are Failing. Why? - Make it stand out</image:title>
      <image:caption>Peter Strohkorb, Buyer-Focused Sales Specialist, USA, Australia, UK</image:caption>
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  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/5-proven-techniques-to-fill-your-sales-pipeline-and-open-more-deals-bjx5g</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-13</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - The 5 Simple Yet Effective Selling Techniques That Fill Your Pipeline and Close More Deals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - The 5 Simple Yet Effective Selling Techniques That Fill Your Pipeline and Close More Deals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - The 5 Simple Yet Effective Selling Techniques That Fill Your Pipeline and Close More Deals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - The 5 Simple Yet Effective Selling Techniques That Fill Your Pipeline and Close More Deals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - The 5 Simple Yet Effective Selling Techniques That Fill Your Pipeline and Close More Deals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - The 5 Simple Yet Effective Selling Techniques That Fill Your Pipeline and Close More Deals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/your-prospect-engagement-how-to-make-it-right-for-modern-buyers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-13</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-06-21</lastmod>
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      <image:caption>an airplane cockpit</image:caption>
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      <image:title>Peter's Articles - The 4 Simple Profit Levers That Grow Your Business. - Make it stand out</image:title>
      <image:caption>A sample revenue &amp; profit calculation. Check your sales potential next.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/9c0b9390-9374-47bd-9be9-5a6b458e176b/PS+CONSULTING+BOOK+TABLES+CHARTS+02-05-20154+%282%29.jpg</image:loc>
      <image:title>Peter's Articles - The 4 Simple Profit Levers That Grow Your Business. - Make it stand out</image:title>
      <image:caption>The revenue vs profitability base case scenario</image:caption>
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      <image:caption>The effect of reducing direct selling expenses on the bottom line</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - The 4 Simple Profit Levers That Grow Your Business. - Make it stand out</image:title>
      <image:caption>The effect of increased sales volume on profitability</image:caption>
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      <image:title>Peter's Articles - The 4 Simple Profit Levers That Grow Your Business. - Make it stand out</image:title>
      <image:caption>The impact on profitability of raising price</image:caption>
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      <image:caption>Peter Strohkorb</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/what-buyers-want-from-sellers-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - How Your Modern B2B Buyers Want To Buy Now. And What You Can Do To Help Them. - Make it stand out</image:title>
      <image:caption>Source: LinkedIn “The State Of Sales Report 2022”</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - How Your Modern B2B Buyers Want To Buy Now. And What You Can Do To Help Them. - Make it stand out</image:title>
      <image:caption>Source: LinkedIn “The State Of Sales Report 2022”</image:caption>
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      <image:title>Peter's Articles - How Your Modern B2B Buyers Want To Buy Now. And What You Can Do To Help Them. - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/the-secret-to-accelerating-sales-even-in-a-recession</loc>
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    <lastmod>2023-06-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Harvard Professor Dr Roland Vaile on what to do in a recession</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/5-bad-sales-management-mistakes-that-cost-your-business-daily</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-30</lastmod>
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      <image:title>Peter's Articles - 5 Big Sales Management Mistakes That Cost Your Business Daily - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - 5 Big Sales Management Mistakes That Cost Your Business Daily - Make it stand out</image:title>
      <image:caption>Hermann Ebbinghaus’ “Forgetting Curve”</image:caption>
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      <image:title>Peter's Articles - 5 Big Sales Management Mistakes That Cost Your Business Daily - All they know is how they used to sell, when they were still a rep.</image:title>
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      <image:title>Peter's Articles - 5 Big Sales Management Mistakes That Cost Your Business Daily - But, as we saw in the previous point, the sales leader often has not been prepared for this scenario.</image:title>
      <image:caption>A caricature of a sales leader, “managing” their reps with a sales forecast in one hand and a blow torch in the other.</image:caption>
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    <lastmod>2023-06-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - You’re Invited: THE SALES LEADERS ROUNDTABLE (on Zoom) - USA &amp;amp; APAC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - You’re Invited: THE SALES LEADERS ROUNDTABLE (on Zoom) - USA &amp;amp; APAC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/stop-mentioning-this-word-if-you-want-more-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-30</lastmod>
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      <image:title>Peter's Articles - WeWe Syndrome: How Not To Sabotage Your Own Sales. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - WeWe Syndrome: How Not To Sabotage Your Own Sales. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/how-to-sell-the-benefits-of-the-benefits</loc>
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    <lastmod>2023-06-06</lastmod>
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      <image:caption>Are You Selling The Benefits? #solutionselling #salescoaching #smarketing #salesmanagement #CX</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - How You Sell The Benefits Of The Benefits. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-05-28</lastmod>
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      <image:caption>Business Owners: Don’t fall into this trap.</image:caption>
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      <image:title>Peter's Articles - So, You Want to Hire Your First Sales Rep? Read This First To Avoid This Common Trap. - Make it stand out</image:title>
      <image:caption>a sales rep without money</image:caption>
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      <image:title>Peter's Articles - So, You Want to Hire Your First Sales Rep? Read This First To Avoid This Common Trap. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/your-buyers-decide-in-just-10-seconds-whether-you-are-worth-their-time</loc>
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    <lastmod>2023-06-06</lastmod>
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      <image:title>Peter's Articles - Your Buyers Decide in just 10 Seconds Whether You’re Worth their Time. - Make it stand out</image:title>
      <image:caption>Your Buyers Decide in Just 10 Seconds Whether You Are Worth Their Time.Dollarphotoclub_76455777</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - Your Buyers Decide in just 10 Seconds Whether You’re Worth their Time.</image:title>
      <image:caption>Peter Strohkorb is an acclaimed expert in making Your B2B Business a Customer Magnet. Contact him obligation-free at pstrohkorb@peterstrohkorbconsulting.com Here's A Huge Tip: If you have read all the way down to here, then you simply must have a look at this!</image:caption>
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      <image:title>Peter's Articles - Your Buyers Decide in just 10 Seconds Whether You’re Worth their Time. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - Your Buyers Decide in just 10 Seconds Whether You’re Worth their Time. - My LinkedIn Group</image:title>
      <image:caption>If the subjects of growing businesses, sales &amp; marketing alignment and customer-centricity are of interest to you then join</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/the-top-sales-process-that-works-fast</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-06-06</lastmod>
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      <image:title>Peter's Articles - The Top Sales Process That Works Fast. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/811fcbdb-4f31-461f-a97a-e65621243904/download.gif</image:loc>
      <image:title>Peter's Articles - The Top Sales Process That Works Fast.</image:title>
      <image:caption>That is why buyers are responding to unsolicited sales pitches with their “delete,” “disconnect” and “unfollow” buttons in droves. Reaching them and ENGAGING them in a meaningful way has become super difficult. Tons of reps everywhere are now struggling to hit their quotas.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/79bf2945-b66a-40b6-9c2e-48585d550f74/Test%2Byour%2BSales%2BProcess%2Bad.png</image:loc>
      <image:title>Peter's Articles - The Top Sales Process That Works Fast. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/accelerate-your-sales-with-the-1-sales-process-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/920dfdc0-de75-45c1-a23f-513e7a7eeb9d/AdobeStock_93298815-money-lores.jpg</image:loc>
      <image:title>Peter's Articles - Accelerate Your Sales With The #1 Sales Process Today. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/q5hjhj8lih3cr3ax34yvunkuwns86u</loc>
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    <lastmod>2023-10-13</lastmod>
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      <image:title>Peter's Articles - "Your Baby Is Ugly"​: Why Challenger-Style Selling May Not Be The Right Choice. - Make it stand out</image:title>
      <image:caption>AdobeStock_73056600 Why Challenger-Style Sales Training Is Not For All Salespeople.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6bfb0dda-9ac9-44b3-9ee3-9a25c6c8b762/0%2B%2831%29.jpg</image:loc>
      <image:title>Peter's Articles - "Your Baby Is Ugly"​: Why Challenger-Style Selling May Not Be The Right Choice. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/0fdd815a-0591-4c35-a1cb-2f9b025e9454/0%2B%2832%29.jpg</image:loc>
      <image:title>Peter's Articles - "Your Baby Is Ugly"​: Why Challenger-Style Selling May Not Be The Right Choice. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1693795928890-2VTXWAE2QO6GA82OKI4V/PS+online+narrow.png</image:loc>
      <image:title>Peter's Articles - "Your Baby Is Ugly"​: Why Challenger-Style Selling May Not Be The Right Choice. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/grow-your-sales-revenue-with-this-top-strategy-that-works-fast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
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      <image:title>Peter's Articles - Grow Your Sales Revenue With This Top Strategy That Works Fast! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a6e03651-a6bc-43b6-b3a4-1d4a8399af02/ModernizeSales-lores.png</image:loc>
      <image:title>Peter's Articles - Grow Your Sales Revenue With This Top Strategy That Works Fast! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/fd4e0a6b-b880-4908-beae-1366a94d2cc4/ps-2022-lores%2B%282%29+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - Grow Your Sales Revenue With This Top Strategy That Works Fast!</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster” and that is exactly what we deliver to you, our clients.</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/mckls7vrbvxusjvc4yh4obxldcxvzk</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/9ce4ab64-fe59-4bc7-991c-d8d896d63386/Sales%2BMarketing%2BCollaboration_%2BA%2BMethod%2Bfor%2BPermanent%2BConflict%2BResolution%2Band%2BBusiness%2BGrowth.jpg</image:loc>
      <image:title>Peter's Articles - Sales+Marketing Collaboration: A Method for Permanent Conflict Resolution and Business Growth - Make it stand out</image:title>
      <image:caption>Smarketing and Conflict Resolution, image Dollarphotoclub_74370616</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/7afdac20-c4dc-4fb1-87b8-3c1f9d4c6b76/0%2B%281%29.jpg</image:loc>
      <image:title>Peter's Articles - Sales+Marketing Collaboration: A Method for Permanent Conflict Resolution and Business Growth</image:title>
      <image:caption>As tempting as it may be to focus on reducing sales costs as a way to boost profits, its impact is minimal. As a strategy, introducing synergistically managed sales offers a much higher return, resulting in as much as a four-fold increase in profits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/9b9e040f-42ec-4027-87be-c637adfebae4/0%2B%282%29.jpg</image:loc>
      <image:title>Peter's Articles - Sales+Marketing Collaboration: A Method for Permanent Conflict Resolution and Business Growth</image:title>
      <image:caption>A weekly meeting between the two departments might be tense at first, but if the right processes are in place to engage Sales and Marketing in productive dialogue, research is showing that they are able to accomplish far more together than they ever could apart. Sales can contribute valuable market insight well ahead of the marketing reports that are so often out of date by the time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6a98eb77-94b8-4d52-a3c6-dafe34ae9fd4/0%2B%283%29.jpg</image:loc>
      <image:title>Peter's Articles - Sales+Marketing Collaboration: A Method for Permanent Conflict Resolution and Business Growth</image:title>
      <image:caption>The best way to bring Marketing and Sales to the same table so that the inter-departmental conflict can come to an end is a restructuring of compensation—this, of course, has to come down from above. Since Sales and Marketing departments often share a budget, there is no reason that can’t share, if not identical, at least similar compensation structures. Separating the Sales and Marketing budgets only furthers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/15ae8227-b3c9-41b4-a06a-eaf0367e6d9d/Key%2BRecommendations+%281%29.png</image:loc>
      <image:title>Peter's Articles - Sales+Marketing Collaboration: A Method for Permanent Conflict Resolution and Business Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/c1z3l51skriy4ug0ccdig8b3tx4uu7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b6d85a25-f401-446a-a3bc-2612eef74c78/Are%2Bwe%2Btargeting%2Bthe%2Bcustomer%2C%2Bor%2Beach%2Bother_.jpg</image:loc>
      <image:title>Peter's Articles - The 7 Common Mistakes in Sales + Marketing Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/vavlptcda5bsc5efjx2a1zahmucwsk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/c35dfa12-f7a7-49cc-906f-dd5f585e8926/The%2B3%2BBiggest%2BFee%2BRevenue%2BMistakes%2Bin%2BProfessional%2BServices%2BFirms.jpg</image:loc>
      <image:title>Peter's Articles - The 3 Biggest Fee Revenue Mistakes in Professional Services Firms - Make it stand out</image:title>
      <image:caption>The 3 biggest fee revenue mistakes in professional services firms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/185f5324-a2c9-4426-baf7-dcda16555467/0%2B%2810%29+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - The 3 Biggest Fee Revenue Mistakes in Professional Services Firms</image:title>
      <image:caption>If you enjoyed reading this post then please ‘like' it and also share it via your Twitter and other social media forums. Please also feel free to add a comment or ask a question about this post. If you are curious about other stuff I have written then please visit my LinkedIn Publishing page for my other articles. Thanks again for your interest. Peter Strohkorb</image:caption>
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  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/xto12biqvwo0s59npd63nrnc6ful32</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e704e6cc-36b3-474e-9f2d-369151a0ecba/Are%2BCRMs%2BPutting%2BOur%2BPeople%2BLast%2B_.jpg</image:loc>
      <image:title>Peter's Articles - Are CRMs Putting Our People Last ? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f528ad89-08f3-45fa-bc82-8877ee34dfd2/0%2B%288%29+%283%29.jpg</image:loc>
      <image:title>Peter's Articles - Are CRMs Putting Our People Last ?</image:title>
      <image:caption>If the subject of Sales and Marketing alignment and collaboration is of interest to you then please join my LinkedIn group, the Sales+Marketing Collaboration Community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b44d687d-9560-4515-8910-d0799724654b/0%2B%289%29+%283%29.jpg</image:loc>
      <image:title>Peter's Articles - Are CRMs Putting Our People Last ?</image:title>
      <image:caption>Peter Strohkorb is a Business Consultant, a published Author, an international Speaker and Executive Mentor as well as an Executive MBA guest Lecturer on Sales and Marketing collaboration and alignment. Peter welcomes enquiries.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2023-06-06</lastmod>
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      <image:title>Peter's Articles - How to achieve Sales &amp;gt; Marketing &amp;gt; Customer Alignment in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - How to achieve Sales &amp;gt; Marketing &amp;gt; Customer Alignment in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/81aaa2a8-5050-4730-882f-6c7868f5cde0/0%2B%2812%29.jpg</image:loc>
      <image:title>Peter's Articles - How to achieve Sales &amp;gt; Marketing &amp;gt; Customer Alignment in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f528ad89-08f3-45fa-bc82-8877ee34dfd2/0%2B%288%29+%283%29.jpg</image:loc>
      <image:title>Peter's Articles - How to achieve Sales &amp;gt; Marketing &amp;gt; Customer Alignment in 3 Steps</image:title>
      <image:caption>If the subject of Sales and Marketing alignment and collaboration is of interest to you then please join my LinkedIn group, the Sales+Marketing Collaboration Community.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - How to achieve Sales &amp;gt; Marketing &amp;gt; Customer Alignment in 3 Steps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/l849elqzmw3p97r882seom5oqt4so4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-10</lastmod>
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    <lastmod>2022-08-29</lastmod>
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      <image:title>Peter's Articles - Digital Transformation and Business Technology Implementations are no longer an IT Matter - Make it stand out</image:title>
      <image:caption>Dollar Photo Club_33654622, Business Technology Implementations are no longer an IT Matter</image:caption>
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      <image:title>Peter's Articles - Digital Transformation and Business Technology Implementations are no longer an IT Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/4b215be2-2266-4268-a31d-b38e0ee02218/0%2B%288%29+%282%29.jpg</image:loc>
      <image:title>Peter's Articles - Digital Transformation and Business Technology Implementations are no longer an IT Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/13e0fd54-134c-49a0-9938-05f6df599171/0%2B%2816%29.jpg</image:loc>
      <image:title>Peter's Articles - Digital Transformation and Business Technology Implementations are no longer an IT Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/what-is-the-buyers-journey-plus-the-4-trends-that-are-reshaping-our-sales-world-right-now</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2022-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/613432b3-4007-4c07-805c-6ec781400e3e/0%2B%2817%29.jpg</image:loc>
      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now.</image:title>
      <image:caption>Foreword First, it is important to understand that the world of sales is not what it once was. Digital disruption has pretty much forced both sales and marketing departments to adjust to the new world that both sellers and buyers now inhabit.</image:caption>
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      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/0e5a8a26-f9cf-4935-8c88-8750a6506e75/0%2B%2817%29+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e1e86e5c-c6c4-4167-80d1-269b306dfcef/0%2B%2820%29.jpg</image:loc>
      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1a3ce1f7-5459-46f1-9b49-8e5d3b3dda36/0%2B%2821%29.jpg</image:loc>
      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/36210d11-1548-41c5-ab72-2d95a7966987/0%2B%2822%29.jpg</image:loc>
      <image:title>Peter's Articles - What is the Buyers Journey? Plus: The 4 Trends that are reshaping our Sales World right now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/ceos-and-sales-leaders-finally-embrace-this-blindingly-obvious-sales-revenue-growth-opportunity-that-has-been-staring-you-in-the-face-for-10-years</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/c91a466b-81cb-4ade-ae0e-00bd42943921/0%2B%2823%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1f28c495-ccf4-4f0f-b6bb-0fe5645fd9ee/0%2B%2824%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/01004915-fd54-4f8d-84e2-62efd37aebb9/0%2B%2825%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/08c40e90-6dd6-4c0f-bc5f-28b1e65df2b5/0%2B%2826%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/dc52b08c-41ea-4d4b-9c14-24e697dde997/Key%2BRecommendations.png</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/87f26e5c-a547-434c-8b30-5f95feaa7791/0%2B%2827%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/095ceb72-44b0-47ec-bfd3-2bc979379a30/0%2B%2828%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/19a56320-831b-4028-9810-c80c25a43370/0%2B%2829%29.jpg</image:loc>
      <image:title>Peter's Articles - CEOs and Sales Leaders: Finally embrace this blindingly obvious Sales Revenue Growth Opportunity that has been staring YOU in the Face for 10 Years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/nl0uzutzevqidz3ht4ddrb8bwallft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/17af9e69-6578-40c7-9729-5d2e8c187497/Waiting%2Bto%2Bbe%2Bcontacted%2Bby%2Ba%2BBuyer%2Bis%2Bnot%2Ba%2Bgreat%2BSales%2BStrategy%2C%2Bbut%2Bneither%2Bis%2Bcold%2Bcalling.jpg</image:loc>
      <image:title>Peter's Articles - My Synopsis On Six Sales Prospecting Methods, including Cold Calling. - Make it stand out</image:title>
      <image:caption>Waiting to be contacted by a Buyer is not a great Sales Strategy, but neither is cold calling. AdobeStock_115131110</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a310e710-cebb-4e8a-bab8-7c19c2704901/0%2B%2835%29.jpg</image:loc>
      <image:title>Peter's Articles - My Synopsis On Six Sales Prospecting Methods, including Cold Calling. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a017c857-6810-42d9-bd3e-68bd364207a2/0%2B%2836%29.jpg</image:loc>
      <image:title>Peter's Articles - My Synopsis On Six Sales Prospecting Methods, including Cold Calling.</image:title>
      <image:caption>Regardless of which of the above sales techniques you choose to go with, much of your sales performance and success will depend on how well your marketing and sales teams work together to engage the Buyer and to differentiate your business from that of your competitors. Ideally, your teams will collaborate across the entire 360 degrees, as illustrated here. You are invited to talk to us about your business challenges and we'll do our best to help, if we can. Go ahead, what have you got to lose ? - END -</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/cf3zudeey3tv0fmlzemvii24qp4gmy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a017c857-6810-42d9-bd3e-68bd364207a2/0%2B%2836%29.jpg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/ce369dd6-c07c-4ffe-98d0-4fe62da29e3e/0%2B%2858%29.jpg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a2812318-9fd4-451b-9e55-1367718d1a4e/0%2B%2859%29.jpg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3b6113f1-5363-441c-8ebf-51d9a68eb08f/image-asset+%282%29.jpeg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders</image:title>
      <image:caption>Your CRM, sales force automation and marketing automation systems are only the enablers of your sales and marketing processes. It is your people who make them successful, so it becomes critical that the processes by which you want your Sales and Marketing to be judged and measured are defined, documented and agreed by both teams. Psychologically speaking, they must not be imposed on either party, but should be consensual to avoid lip service and passive resistance down the track.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b4e8773b-5d87-453e-a890-20dab772c1a6/image-asset+%283%29.jpeg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/d3267dd8-d99e-42a8-aadc-42898fdac8b4/image-asset+%285%29.jpeg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a017c857-6810-42d9-bd3e-68bd364207a2/0%2B%2836%29.jpg</image:loc>
      <image:title>Peter's Articles - Marketing and Sales Alignment Why &amp;amp; How: Best Practice for Business Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/why-marketing-is-no-longer-an-underdog-to-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/7d385f2d-4f40-49c3-9793-abfd725316dd/0%2B%2837%29.jpg</image:loc>
      <image:title>Peter's Articles - Why Marketing is no longer an Underdog to Sales. - Make it stand out</image:title>
      <image:caption>Marketing is no longer an Underdog to Sales., AdobeStock_110297979</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a017c857-6810-42d9-bd3e-68bd364207a2/0%2B%2836%29.jpg</image:loc>
      <image:title>Peter's Articles - Why Marketing is no longer an Underdog to Sales. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/11-years-after-ending-the-war-between-sales-and-marketing-whats-changed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/67286ec3-8c19-4440-b4ec-0661cb103d5b/0%2B%2838%29.jpg</image:loc>
      <image:title>Peter's Articles - 11 Years after "Ending the War Between Sales and Marketing". What's Changed? - Make it stand out</image:title>
      <image:caption>It's 11 Years Since "Ending the War Between Sales and Marketing". What Went Wrong?, AdobeStock_159569019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/a017c857-6810-42d9-bd3e-68bd364207a2/0%2B%2836%29.jpg</image:loc>
      <image:title>Peter's Articles - 11 Years after "Ending the War Between Sales and Marketing". What's Changed?</image:title>
      <image:caption>Sadly, in all that time nothing much really has changed as far as getting sales and marketing truly aligned. The once open war may have gone underground and become a cold war. We may have masked the conflict with CRM and Martech, but underneath the people remain combatants. The war continues to rage on to this day, out of the sight of too-busy-to-notice senior executives, it has become an guerrilla war.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/964c7294-2c39-4d92-88f7-de3e83b8f7a6/image-asset+%281%29.jpeg</image:loc>
      <image:title>Peter's Articles - 11 Years after "Ending the War Between Sales and Marketing". What's Changed?</image:title>
      <image:caption>email: pstrohkorb@peterstrohkorbconsulting.com   Twitter: https://twitter.com/pstrohkorb My Newsletter Join my free weekly newsletter: The Smarketing News. Here you will find real-life methods, tips and tricks to boost your sales revenue, profitability, customer loyalty and staff engagement. Check it out.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/june-3-2020how-to-accelerate-your-sales-revenue-right-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b05786f3-c793-45c9-b550-a2319e980b60/0%2B%283%29.png</image:loc>
      <image:title>Peter's Articles - JUNE 3, 2020How To Accelerate Your Sales Revenue Right Now - Make it stand out</image:title>
      <image:caption>Peter Strohkorb Accelerated Sales Funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/57b54ed1-3dd1-497f-b129-442c403446ae/0%2B%2846%29.jpg</image:loc>
      <image:title>Peter's Articles - JUNE 3, 2020How To Accelerate Your Sales Revenue Right Now</image:title>
      <image:caption>A Sales Funnel is really nothing more than your structured, proven and scalable sales process. A Sales Funnel is really nothing more than your structured, proven and scalable sales process. I have been thinking about this for while and have come to the conclusion that the traditional way we look at the sales funnel is</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e78a1595-4943-4258-a7bb-d6718a69090c/0%2B%284%29.png</image:loc>
      <image:title>Peter's Articles - JUNE 3, 2020How To Accelerate Your Sales Revenue Right Now</image:title>
      <image:caption>Also, it is aimed at the customers' perspective and experience, instead of focusing on an inward-looking set of process steps. This may be a departure from what is taught at university. However, it really is a refinement of a very generic traditional perspective, adapted to today's B2B selling environment and updated to suit modern B2B buyers. What's more, it even holds up in the current crisis environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3f55295f-b055-4ad4-aff1-c979e6f5991c/0%2B%285%29.png</image:loc>
      <image:title>Peter's Articles - JUNE 3, 2020How To Accelerate Your Sales Revenue Right Now</image:title>
      <image:caption>Either way, if you'd like more information, and perhaps would like to now compare my new sales funnel to what you currently have in place, then download my free self-assessment Checklist here: https://peterstrohkorb.com/sales-acceleration I am very confident that you will be very pleasantly surprised by what opportunities for improvement you will discover that are available to accelerate your sales funnel and grow your sales revenue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - JUNE 3, 2020How To Accelerate Your Sales Revenue Right Now</image:title>
      <image:caption>Peter Strohkorb is a highly experienced sales and marketing specialist and Smarketing expert in the B2B Technology and Services sector, an acclaimed Amazon book author, blogger, thought leader and influencer. He has helped many executives to achieve significant success in growing their sales revenue, raising their profile and increasing market share.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/cfos-amp-ceos-there-is-an-alternative-to-cost-cutting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/73107e23-fa84-4c04-8420-b506b7162b50/0%2B%2849%29.jpg</image:loc>
      <image:title>Peter's Articles - CFOs &amp;amp; CEOs: There Is An Alternative to Cost Cutting. - Make it stand out</image:title>
      <image:caption>Steve Jobs on Cutting Costs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/500b55c2-2e70-4bed-b430-4bbd0a88b362/0%2B%2850%29.jpg</image:loc>
      <image:title>Peter's Articles - CFOs &amp;amp; CEOs: There Is An Alternative to Cost Cutting. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/fa05334b-e459-485c-a7a1-fa8f21b66df9/0%2B%2851%29.jpg</image:loc>
      <image:title>Peter's Articles - CFOs &amp;amp; CEOs: There Is An Alternative to Cost Cutting. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/45459098-788c-4f13-8004-59a17ddab7b0/0%2B%2852%29.jpg</image:loc>
      <image:title>Peter's Articles - CFOs &amp;amp; CEOs: There Is An Alternative to Cost Cutting. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/27a0e19d-4297-4d0f-b03c-84a7f93aea0f/image-asset.jpeg</image:loc>
      <image:title>Peter's Articles - CFOs &amp;amp; CEOs: There Is An Alternative to Cost Cutting. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/023deb68-c5c0-4a12-9d12-dcd940b9d736/0%2B%2854%29.jpg</image:loc>
      <image:title>Peter's Articles - CFOs &amp;amp; CEOs: There Is An Alternative to Cost Cutting. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/how-to-accelerate-your-sales-revenue-right-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/d8004cc6-652e-4a50-a221-c4b6c45ebc4b/AdobeStock_90489318-lores.jpg</image:loc>
      <image:title>Peter's Articles - How To Accelerate Your Sales Revenue Right Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/2f87d7c7-7f4e-4f63-88b4-35c70bd3ef88/0%2B%287%29.png</image:loc>
      <image:title>Peter's Articles - How To Accelerate Your Sales Revenue Right Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/02e598bb-ad42-4500-98c3-e50eba8ffd90/0%2B%2857%29.jpg</image:loc>
      <image:title>Peter's Articles - How To Accelerate Your Sales Revenue Right Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3f55295f-b055-4ad4-aff1-c979e6f5991c/0%2B%285%29.png</image:loc>
      <image:title>Peter's Articles - How To Accelerate Your Sales Revenue Right Now! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - How To Accelerate Your Sales Revenue Right Now!</image:title>
      <image:caption>Peter Strohkorb is a highly experienced sales and marketing acceleration specialist and Smarketing expert in the B2B Technology and Services sector. He is an acclaimed Amazon book author, blogger, thought leader and influencer.  Peter has helped many business leaders and executives to achieve significant success in growing their sales revenue, raising their personal and company profile and increasing their What Will You Do Differently After The Crisis?market share.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/the-6-biases-that-keep-business-leaders-doing-the-same-dumb-things-but-expect-a-different-result</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/70832573-74e7-4e0e-8576-14a9569381a0/Too%2Bbusy%2Bfor%2Bchange%2C%2BInnovation%2Bvs%2BComfort.png</image:loc>
      <image:title>Peter's Articles - The 6 Biases That Keep Business Leaders Doing the Same Dumb Things, But Expect a Different Result: - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/70832573-74e7-4e0e-8576-14a9569381a0/Too%2Bbusy%2Bfor%2Bchange%2C%2BInnovation%2Bvs%2BComfort.png</image:loc>
      <image:title>Peter's Articles - The 6 Biases That Keep Business Leaders Doing the Same Dumb Things, But Expect a Different Result: - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - The 6 Biases That Keep Business Leaders Doing the Same Dumb Things, But Expect a Different Result:</image:title>
      <image:caption>Peter Strohkorb is a highly successful Sales Acceleration Specialist and Smarketing Expert in the B2B Technology and Services sector. He is an acclaimed Amazon book author, blogger, thought leader and influencer.  Peter has helped many business leaders and executives to achieve</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/your-effective-sales-revenue-revival-strategy-for-selling-in-the-2020s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3ac0f1dc-aae4-46c8-824b-b28809dd84e3/0%2B%2856%29.jpg</image:loc>
      <image:title>Peter's Articles - Your Effective Sales Revenue Revival Strategy for Selling in the 2020s. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/02e598bb-ad42-4500-98c3-e50eba8ffd90/0%2B%2857%29.jpg</image:loc>
      <image:title>Peter's Articles - Your Effective Sales Revenue Revival Strategy for Selling in the 2020s. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - Your Effective Sales Revenue Revival Strategy for Selling in the 2020s. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/sales-modernization-how-to-sell-more-faster-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/pitch-slapping-on-linkedin-why-it-kills-sales-for-everyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/2879a0dc-6308-4437-bb78-eae69728bb24/1633561701736.png</image:loc>
      <image:title>Peter's Articles - Pitch Slapping on LinkedIn: Why It Kills Sales. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/d7d442c4-b1f9-4605-a818-7b0874ea39db/1631756127723.jpg</image:loc>
      <image:title>Peter's Articles - Pitch Slapping on LinkedIn: Why It Kills Sales. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/97108489-95e3-4ec7-b710-187068e6f330/1633561701736.png</image:loc>
      <image:title>Peter's Articles - Pitch Slapping on LinkedIn: Why It Kills Sales. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/does-cold-calling-still-work-see-the-surprising-answer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1658611821743-H5G6ARHOPSSTES689OCF/1629080535597.jpg</image:loc>
      <image:title>Peter's Articles - Does Cold Calling Still Work?​ See The Surprising Answer. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3d616d07-fcfa-4d1a-8612-4761614254ed/1629072936176.png</image:loc>
      <image:title>Peter's Articles - Does Cold Calling Still Work?​ See The Surprising Answer. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/lifting-sales-revenue-the-1-strategy-you-need-to-know-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/5cc7e8b1-971e-4312-ba8c-505009f2886b/1633302873093+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - Lifting Sales Revenue - The #1 Strategy You Need to Know Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/47bc3578-1e74-4423-9455-6929f2152eb9/Sales%2BFunnel%2BTransformation%2B+%281%29.png</image:loc>
      <image:title>Peter's Articles - Lifting Sales Revenue - The #1 Strategy You Need to Know Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/are-you-a-victim-of-the-7-most-dangerous-words-in-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3c259180-bb8d-4cc8-a37e-1188426dfd4a/1633242212502.png</image:loc>
      <image:title>Peter's Articles - Are You a Victim of The 7 Most Dangerous Words in Business? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/02c693aa-eb0e-4741-b8c9-5ca873a5c444/Sales%2BFunnel%2BTransformation%2B.png</image:loc>
      <image:title>Peter's Articles - Are You a Victim of The 7 Most Dangerous Words in Business? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/why-your-lead-gen-will-nosedive-in-2022-you-need-to-act-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/263bfef0-dc7e-48a4-a661-5fb3ca629e1c/iphone%2Bscreen.png</image:loc>
      <image:title>Peter's Articles - Why Your Lead Gen Will Nosedive In 2022. You Need To Act Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/ef74e84e-f6cf-49ba-8027-9e97390feb2e/pitch%2Bslap.gif</image:loc>
      <image:title>Peter's Articles - Why Your Lead Gen Will Nosedive In 2022. You Need To Act Now.</image:title>
      <image:caption>Do you like being lured into accepting someone's LinkedIn invitation, only to be pitch slapped? Right. Neither do your prospects. So, what do buyers want these days?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6668aee0-77d3-4c4a-8cc6-2ba67bb07952/1024px-1898_Decauville_Voiturette.jpg</image:loc>
      <image:title>Peter's Articles - Why Your Lead Gen Will Nosedive In 2022. You Need To Act Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/63573c4a-baed-4047-af1c-fa63f8541bfe/Sales%2BFunnel%2BTransformation%2B%2B.jpg</image:loc>
      <image:title>Peter's Articles - Why Your Lead Gen Will Nosedive In 2022. You Need To Act Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/fb82fb25-2149-457d-aed2-894ec1066b47/download.png</image:loc>
      <image:title>Peter's Articles - Why Your Lead Gen Will Nosedive In 2022. You Need To Act Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - Why Your Lead Gen Will Nosedive In 2022. You Need To Act Now.</image:title>
      <image:caption>I now invite you to discuss your specific opportunities to update your sales.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/ambush-or-engage-how-your-customers-want-to-buy-from-you-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6b10f849-a334-4186-9747-bb97ca16b601/Sales%2BFunnel%2BTransformation+%281%29.png</image:loc>
      <image:title>Peter's Articles - Ambush or Engage? - How Your Customers Want to Buy From You Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/ef74e84e-f6cf-49ba-8027-9e97390feb2e/pitch%2Bslap.gif</image:loc>
      <image:title>Peter's Articles - Ambush or Engage? - How Your Customers Want to Buy From You Now. - Make it stand out</image:title>
      <image:caption>what a pitch slap feels like</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6b10f849-a334-4186-9747-bb97ca16b601/Sales%2BFunnel%2BTransformation+%281%29.png</image:loc>
      <image:title>Peter's Articles - Ambush or Engage? - How Your Customers Want to Buy From You Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/cfb25f0b-e3e8-478d-baf9-f62a3d9158ed/ModernizeSales-lores+%281%29.png</image:loc>
      <image:title>Peter's Articles - Ambush or Engage? - How Your Customers Want to Buy From You Now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/2022-is-here-are-you-ready-to-modernize-your-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/473461ce-1eef-4108-ae8f-a397f214767c/Dollarphotoclub_49052884-lores.jpg</image:loc>
      <image:title>Peter's Articles - 2022 Is Here. Are You Ready to Modernize Your Sales? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e0daea62-5bfb-45a6-b948-ce25f0ed5bfe/Dollarphotoclub_1821320-lores+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - 2022 Is Here. Are You Ready to Modernize Your Sales? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/1ac83b63-ab05-4e3e-bd80-062282eb5f49/1-3-2022%2BImage%2BThird.png</image:loc>
      <image:title>Peter's Articles - 2022 Is Here. Are You Ready to Modernize Your Sales? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - 2022 Is Here. Are You Ready to Modernize Your Sales?</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the b2b services and tech space in the US, in Australia, and in the UK. Our motto is “More Sales, Faster.” and that is exactly what we deliver to you, our clients.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/could-you-be-working-with-an-outdated-sales-model-here-is-how-you-modernize-your-selling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e29a845f-69d9-4410-bc1c-8164cbda48d2/sales%2Bfunnel%2BLI%2Bbanner.png</image:loc>
      <image:title>Peter's Articles - Could You Be Working With An Outdated Sales Model? Here Is How You Modernize Your Selling. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/10c35a8c-bd56-40dc-97e0-db5aaf4cd186/Strohkorb%2B-%2BBlowtorch.jpg</image:loc>
      <image:title>Peter's Articles - Could You Be Working With An Outdated Sales Model? Here Is How You Modernize Your Selling. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/6c303164-ed99-46d3-add5-ae9bf9ae7524/sales%2Bassessment.png</image:loc>
      <image:title>Peter's Articles - Could You Be Working With An Outdated Sales Model? Here Is How You Modernize Your Selling. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - Could You Be Working With An Outdated Sales Model? Here Is How You Modernize Your Selling.</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is “More Sales, Faster.” and that is exactly what we deliver to you, our clients.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/rw3vma9bz7s10qmfk952wvwy0vig5r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/51856487-5e71-4f28-b8f2-aceab8392264/unsplash-image-K0c8ko3e6AA.jpg</image:loc>
      <image:title>Peter's Articles - Why you need to add Lean-Forward Moments (LFM) to your Sales Repertoire now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - Why you need to add Lean-Forward Moments (LFM) to your Sales Repertoire now. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/edb31333-e49b-474d-8737-b0005e9081f2/PS-Peter-Strohkorb-close-portrait-shot-lores%2B.jpg</image:loc>
      <image:title>Peter's Articles - Why you need to add Lean-Forward Moments (LFM) to your Sales Repertoire now.</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster” and that is exactly what we deliver to you, our clients.</image:caption>
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  </url>
  <url>
    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/spray-amp-pray-selling-has-been-defeated-its-dead</loc>
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      <image:title>Peter's Articles - "Spray &amp;amp; Pray Selling" Has Been Defeated. It's Dead. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/b4683223-07f6-4504-aefa-74976486d3a1/Dollarphotoclub_58004043-lores+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - "Spray &amp;amp; Pray Selling" Has Been Defeated. It's Dead. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/f378f83a-cd5f-4467-9327-4a89099ed374/Dollarphotoclub_1821320-lores.jpg</image:loc>
      <image:title>Peter's Articles - "Spray &amp;amp; Pray Selling" Has Been Defeated. It's Dead. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/93a7f5b4-a73e-4e63-b096-737696c7ba09/Peter%2BStrohkorb%27s%2BLI%2Bpoll%2Bresults%2Bon%2Bprospect%2Bengagement.png</image:loc>
      <image:title>Peter's Articles - "Spray &amp;amp; Pray Selling" Has Been Defeated. It's Dead. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/fd4e0a6b-b880-4908-beae-1366a94d2cc4/ps-2022-lores%2B%282%29+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - "Spray &amp;amp; Pray Selling" Has Been Defeated. It's Dead.</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster” and that is exactly what we deliver to you, our clients.</image:caption>
    </image:image>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/is-your-normal-lead-gen-campaign-actually-your-buyers-worst-nightmare</loc>
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      <image:title>Peter's Articles - Is Your Normal Lead Gen Campaign Actually Your Buyer's Worst Nightmare? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e89cf886-ee8d-4de4-99fc-02cc5ccfa8cc/ps-2022-lores%2B%282%29.jpg</image:loc>
      <image:title>Peter's Articles - Is Your Normal Lead Gen Campaign Actually Your Buyer's Worst Nightmare?</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster” and that is exactly what we deliver to you, our clients.</image:caption>
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  </url>
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    <lastmod>2022-08-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/d159fd7f-b27a-49e6-8582-12269f300ddd/Dollarphotoclub_58004043-lores.jpg</image:loc>
      <image:title>Peter's Articles - The 3 Keys That Unlock Your Engagement with Executive Buyers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e89cf886-ee8d-4de4-99fc-02cc5ccfa8cc/ps-2022-lores%2B%282%29.jpg</image:loc>
      <image:title>Peter's Articles - The 3 Keys That Unlock Your Engagement with Executive Buyers</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster” and that is exactly what we deliver to you, our clients.</image:caption>
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  </url>
  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/9a6d31e3-f5ae-4b49-ac61-f2f74eeeafc2/0%2B%288%29.png</image:loc>
      <image:title>Peter's Articles - The 6 Unconscious Biases that can Kill Your Sales and Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/fd4e0a6b-b880-4908-beae-1366a94d2cc4/ps-2022-lores%2B%282%29+%281%29.jpg</image:loc>
      <image:title>Peter's Articles - The 6 Unconscious Biases that can Kill Your Sales and Your Business</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster”, and that is exactly what we deliver to you, our clients. Contact Phone AUS: +61 (0)411 865 301  |  pstrohkorb@peterstrohkorb.com Phone US: +1 (628) 246-1242  |   peterstrohkorb.com</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - Business Owners And Founders: Don't Make This Common Mistake!</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster”. And that is exactly what we deliver to you, our clients.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - Effective Sales Lead Generation: Finally, The Magic Formula? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/this-is-how-you-sell-the-benefits-of-the-benefits</loc>
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      <image:title>Peter's Articles - This is How You Sell the Benefits of the Benefits. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - This is How You Sell the Benefits of the Benefits. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - This is How You Sell the Benefits of the Benefits. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - Could You Still Be Using a 120-Year-Old Selling Model? Find Out Here. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://peterstrohkorbconsulting.com.au/sales-articles-blog/salesforce-crm-is-in-trouble-how-did-it-get-to-this</loc>
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    <lastmod>2022-08-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - Salesforce CRM Is In Trouble. How did it get to this? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - Salesforce CRM Is In Trouble. How did it get to this? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/e89cf886-ee8d-4de4-99fc-02cc5ccfa8cc/ps-2022-lores%2B%282%29.jpg</image:loc>
      <image:title>Peter's Articles - Salesforce CRM Is In Trouble. How did it get to this?</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster”. And that is exactly what we deliver to you, our clients.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/d3c9a81b-1902-46c2-a4f2-2dcf9ed92b2e/1654483061042.jpg</image:loc>
      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dab60e17e29179c0433792/3ece7654-10ff-4613-a2f6-9514e33da81b/1654483535910.jpg</image:loc>
      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - 5 Serious Sales Pipeline Mistakes That Cost You Revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - To Keep, Or Not To Keep? Modelling Your Employees’ Fit. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - What Modern Buyers Now Want From Sellers: Do You Have It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - What Modern Buyers Now Want From Sellers: Do You Have It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - What Modern Buyers Now Want From Sellers: Do You Have It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - What Modern Buyers Now Want From Sellers: Do You Have It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Peter's Articles - What Modern Buyers Now Want From Sellers: Do You Have It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Peter's Articles - The Top 10 Challenges In Sales Today - And How You Can Master Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - Alarm: Hiring Your First Sales Rep?Don’t Make This Big Mistake! - Make it stand out</image:title>
      <image:caption>A defined target market (industry, sector, geography, business size, buyer personas, etc.)  A sales process for that target market (including top, middle, and bottom of the sales funnel)  A clear and succinct value proposition (to answer the “why choose us” question)  A proven and scalable lead generation program (to fill the funnel)  A high-quality sales pipeline (showing upcoming revenue flows)</image:caption>
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    <image:image>
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      <image:title>Peter's Articles - Alarm: Hiring Your First Sales Rep?Don’t Make This Big Mistake!</image:title>
      <image:caption>Just like anyone else, sales reps prefer to come into an organization where everything is set up for them and ready to roll. A place where their success will be actively supported from the start, not one where they must first build everything out from scratch and on their own... often without being paid for it.  At this point I usually continue with my explanation and warn them that, from what I have seen time and again, the pressure of high expectations from owners will cause the new BDM to go for “quick wins.” They will start cutting corners and get caught up in short-term activities. This will lead to them having to put out fires caused by the lack of structure, systems, and methodologies not in place before their arrival.  After a couple of month of trying to muddle through, the rep becomes frustrated and leaves for greener pastures, i.e. an employer where everything is already set up for them to hit the ground running, be productive and</image:caption>
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      <image:title>Peter's Articles - Alarm: Hiring Your First Sales Rep?Don’t Make This Big Mistake!</image:title>
      <image:caption>Peter Strohkorb is the Founder and Principal of Peter Strohkorb Advisory, the international Sales Acceleration Advisory firm with a growing list of clients in the B2B services and tech space in the US, Australia, and in the UK. Our motto is: “More Sales, Faster” and that is exactly what we deliver to you, our clients.</image:caption>
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      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a keynote speech</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a keynote speech</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a keynote speech</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a keynote speech</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a keynote speech</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, receiving an award</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, receiving a LinkedIn award</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at his book launch event</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at his book launch event</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at The Sydney Business School</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at the Sydney Business School</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales workshop in the Audi flagship store</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop in the Audi flagship store</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage at a sales conference</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at the podium</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at the podium</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, receiving a sales industry award</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at a financial services industry event</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales expert roundtable discussion</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, moderating a sales expert roundtable discussion</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales kick-off workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at the podium</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage</image:caption>
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      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales keynote speech</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales keynote speech</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales talk</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, running a sales conference</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales keynote speech</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales keynote speech</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales talk</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales talk</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Audience applauding Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach</image:title>
      <image:caption>The audience applauding Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales keynote speech</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, giving a sales keynote speech</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage with another sales expert</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage with another sales expert in San Francisco, USA</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, moderating a sales workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, moderating a sales workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, moderating a sales roundtable discussion</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, moderating a sales roundtable</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage giving a sales keynote</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage giving a sales keynote</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Audience applauding Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage giving a sales keynote</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at a sales conference</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, at a sales conference</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, listed as a sales expert in the Motivational Speakers reference guide</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, listed as a sales expert in the Motivational Speakers reference guide</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Author, on the cover of his book, Smarketing</image:title>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage with Tiffani Bova at a sales conference</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, on stage with Tiffani Bova at a sales conference</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - audience applauding Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:title>
      <image:caption>audience members applauding Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, pointing at a projector screen image</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author with his first book</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, holding his first book “The OneTEAM Method”</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, running a buyer-focused selling panel discussion</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, on the cover of The Australian Business Journal</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, on the cover of The Australian Business Journal</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, being interviewed</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, being interviewed</image:caption>
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      <image:title>Public Speaking &amp; Workshops - Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, leading a modern selling workshop</image:title>
      <image:caption>Peter Strohkorb Buyer-Focused Sales Trainer, Advisor, Coach, Author, leading a modern selling workshop</image:caption>
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